Soha Diamond Co.

At Soha Diamond Co, we’ve reimagined the jewelry experience for the modern couple.

At Soha Diamond Co, we’ve reimagined the jewelry experience for the modern couple. Through personalized designs and a thoughtful approach to service, enjoy a shopping experience free from the intimidation of traditional jewelry stores. By appointment, you and your partner will collaborate with our gemologist and designer, receiving one-on-one expert guidance to create a truly special piece. Explore a variety of styles, metals, diamonds and gemstones, shapes, and sizes by browsing our engagement ring and wedding band prototypes in a non-judgmental, pressure-free setting. Contact us to book your visit today! Located on the Capitol Square in downtown Madison, Wisconsin inside the lobby of the U. S. Bank Plaza at 1 S Pinckney St #110.